Question Description
Attached is previous weeks assignments for help.
Consider the following information relative to your consulting engagement for Hoosier Media, Inc.
Marketing
Currently Hoosier Media utilizes traditional media vehicles for marketing. This includes print advertising to solicit new and renewal newspaper subscriptions. Other marketing tactics currently used include regional television and radio advertising spots. Management has expressed interest in expanding its marketing reach through social media and mobile app technology but is unsure how to move forward in those areas.
Information technology
Hoosier Media’s newsroom is in dire need of technological updates. All workstations currently have desktop computers; however, many employees have been requesting the ability to work from home as well as have access to company networks while on the road for business. Many of the younger employees would like to have access to iPads and would like to replace their desktop computer with lightweight laptop computers.
For the next phase of your consulting engagement, address the following in a 700- to 1,050-word paper:
- Propose marketing and information technology implementation tactics for Hoosier Media, Inc.
The paper should also reflect on how the company should communicate its strategic plan to key stakeholders by:
- Identifying the information that should be communicated.
- Defining the audience that should receive the communication.
- Identifying the channel(s) of communication.
RUBRIC
1BUS/475: Implementation and Communication Plan Case Study100
1Propose marketing and information technology implementation tactics for your client, Hoosier Media, Inc.(22.5%)
Does Not Meet ExpectationsThe paper did not include a proposal of marketing and information technology implementation tactics. |
Approaches ExpectationsThe paper vaguely or minimally included proposals for marketing and information technology implementation tactics. For example, marketing tactics were proposed but not information technology (or vice versa). |
Meets ExpectationsMarketing and information technology implementation tactics were proposed. The tactics do not make sense in light of the mission/vision, or the paper did not meet the word count requirement. |
Exceeds ExpectationsThe paper includes marketing and information technology implementation tactics. The tactics make sense in light of the organization’s mission/vision. The paper is 700 to 1,000 words |
2The communication plan identifies the information that should be communicated.(22.5%)
Does Not Meet ExpectationsThe paper does not identify the information that should be communicated. |
Approaches ExpectationsThe communication plan minimally identifies the information that should be communicated. More information is needed for key stakeholders to evaluate the plan’s effectiveness. |
Meets ExpectationsThe communication plan adequately identifies the information that should be communicated. Some items are insignificant in light of the organization’s mission/vision. |
Exceeds ExpectationsThe communication plan appropriately articulates the information that should be communicated. |
3The communication plan defines the audience that should receive the communication.(22.5%)
Does Not Meet ExpectationsThe paper does not define the audience that should receive the communication. |
Approaches ExpectationsThe communication plan minimally defines the audience that should receive the communication; some important stakeholders were omitted. |
Meets ExpectationsThe communication plan adequately defines the audience that should receive the communication. Some stakeholders listed do not make sense in light of the organization’s mission/vision. |
Exceeds ExpectationsThe communication plan appropriately defined the audience that should receive the communication. |
4The communication plan identifies the channels of communication.(22.5%)
Does Not Meet ExpectationsThe paper does not identify the channels communication. |
Approaches ExpectationsThe communication plan minimally defines the channels of communication; some important channels were omitted. |
Meets ExpectationsThe communication plan adequately defines the channels of communication. Some channels do not make sense in light of the organization’s marketing plan. |
Exceeds ExpectationsThe communication plan appropriately defined the channels of communication. |
5Mechanics(10%)
Does Not Meet ExpectationsAssignment is organized in a logical or coherent manner but not both. Multiple errors in grammar and spelling. |
Approaches ExpectationsAssignment is generally organized in a logical and coherent manner. Several errors in grammar and spelling. |
Meets ExpectationsAssignment is generally organized in a logical and coherent manner. Few errors in grammar and spelling. |
Exceeds ExpectationsAssignment is fully organized in a logical and coherent manner. Little to no errors in grammar and spelling. |
