Assignment 1: LensCrafters Case Study

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Question Description

I’m trying to study for my Management course and I need some help to understand this question.

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Week 4 Assignment 1 Submission

Assignment 1: LensCrafters Case Study

Due Week 4 and worth 250 points

This assignment requires student complete an analysis of the LensCrafters case from Chapter 6 of the text.

Write a six to seven (6-7) page paper in which you:

  1. Evaluate
    LensCrafters’ operations strategy and explain how the organization
    seeks to gain a competitive advantage in terms of sustainability.
  2. Analyze
    how operation management activities affect the customer experience.
    Select two (2) operation management challenges and provide the solutions
    for confronting them.
  3. Examine LensCrafters’ value chain and
    evaluate its effectiveness to operations in terms of quality, value
    creation, and customer satisfaction. 
  4. Determine the different
    types of performance measurements that can be used to measure
    LensCrafters’ service-delivery system design. Select at least two (2)
    types that can be applied and provide justifications for the selection. 
  5. Examine
    the different types of technologies applied to LensCrafters’ service
    operations and evaluate how the technologies strengthen the value chain.
  6. Use at least three (3) quality resources in this assignment. Note: Wikipedia and similar Websites do not qualify as quality resources.

Your assignment must follow these formatting requirements:

  • Be
    typed, double spaced, using Times New Roman font (size 12), with
    one-inch margins on all sides; citations and references must follow APA
    or school-specific format. Check with your professor for any additional
    instructions.
  • Include a cover page containing the title of the
    assignment, the student’s name, the professor’s name, the course title,
    and the date. The cover page and the reference page are not included in
    the required assignment page length.

The specific course learning outcomes associated with this assignment are:

  • Apply the concept of operations management. 
  • Compare and contrast the difference between a supply chain and a value chain.
  • Analyze the types of measures used for decision making. 
  • Analyze the five key competitive priorities and their relationship to operations strategy.
  • Analyze different types of technology and their role in manufacturing and service operations.
  • Use technology and information resources to research issues in operations management. 
  • Write clearly and concisely about operations management using proper writing mechanics.

 view the grading rubric for this assignment BELOW

Grading
for this assignment will be based on answer quality, logic /
organization of the paper, and language and writing skills, using the
following rubric.

Points: 250

Assignment 1: LensCrafters Case Study

Criteria

Unacceptable

Below 60% F

Meets Minimum Expectations

60-69% D

Fair

70-79% C

Proficient

80-89% B

Exemplary

90-100% A

1.
Evaluate LensCrafters’ operations strategy and explain how the
organization seeks to gain a competitive advantage in terms of
sustainability.

Weight: 15%

Did
not submit or incompletely evaluated LensCrafters’ operations strategy;
Did not submit or incompletely explained how the organization seeks to
gain a competitive advantage in terms of sustainability.

Insufficiently
evaluated LensCrafters’ operations strategy; Insufficiently explained
how the organization seeks to gain a competitive advantage in terms of
sustainability.

Partially
evaluated LensCrafters’ operations strategy; Partially explained how
the organization seeks to gain a competitive advantage in terms of
sustainability.

Satisfactorily
evaluated LensCrafters’ operations strategy; Satisfactorily explained
how the organization seeks to gain a competitive advantage in terms of
sustainability.

Thoroughly evaluated LensCrafters’ operations strategy; Thoroughly explained how the organization seeks to gain a competitive advantage in terms of sustainability.

2.
Analyze how operation management activities affect the customer
experience. Select two (2) operation management challenges and provide
the solutions for confronting them.
Weight: 20%

Did
not submit or incompletely analyzed how operation management activities
affect the customer experience. Did not submit or incompletely selected
two (2) operation management challenges; Did not submit or incompletely
provided the solutions for confronting them.

Insufficiently
analyzed how operation management activities affect the customer
experience. Insufficiently selected two (2) operation management
challenges; Insufficiently provided the solutions for confronting them.

Partially
analyzed how operation management activities affect the customer
experience. Partially selected two (2) operation management challenges;
Partially provided the solutions for confronting them.

Satisfactorily
analyzed how operation management activities affect the customer
experience. Satisfactorily selected two (2) operation management
challenges; Satisfactorily provided the solutions for confronting them.

Thoroughly
analyzed how operation management activities affect the customer
experience. Thoroughly selected two (2) operation management challenges;
Thoroughly provided the solutions for confronting them.

3.
Examine LensCrafters’ value chain and evaluate its effectiveness to
operations in terms of quality, value creation, and customer
satisfaction.

Weight: 15%

Did
not submit or incompletely examined LensCrafters’ value chain; Did not
submit or incompletely evaluated its effectiveness to operations in
terms of quality, value creation, and customer satisfaction.

Insufficiently
examined LensCrafters’ value chain; Insufficiently evaluated its
effectiveness to operations in terms of quality, value creation, and
customer satisfaction.

Partially
examined LensCrafters’ value chain; Partially evaluated its
effectiveness to operations in terms of quality, value creation, and
customer satisfaction.

Satisfactorily
examined LensCrafters’ value chain; Satisfactorily evaluated its
effectiveness to operations in terms of quality, value creation, and
customer satisfaction.

Thoroughly
examined LensCrafters’ value chain; Thoroughly evaluated its
effectiveness to operations in terms of quality, value creation, and
customer satisfaction.

4.
Determine the different types of performance measurements that can be
used to measure LensCrafters’ service-delivery system design. Select at
least two (2) types that can be applied and provide justifications for
the selection.

Weight: 20%

Did
not submit or incompletely determined the different types of
performance measurements that can be used to measure LensCrafters’
service-delivery system design. Did not submit or incompletely selected
at least two (2) types that can be applied; Did not submit or
incompletely provided justifications for the selection.

Insufficiently
determined the different types of performance measurements that can be
used to measure LensCrafters’ service-delivery system design.
Insufficiently selected at least two (2) types that can be applied;
Insufficiently provided justifications for the selection.

Partially
determined the different types of performance measurements that can be
used to measure LensCrafters’ service-delivery system design. Partially
selected at least two (2) types that can be applied; Partially provided
justifications for the selection.

Satisfactorily
determined the different types of performance measurements that can be
used to measure LensCrafters’ service-delivery system design.
Satisfactorily selected at least two (2) types that can be applied;
Satisfactorily provided justifications for the selection.

Thoroughly
determined the different types of performance measurements that can be
used to measure LensCrafters’ service-delivery system design. Thoroughly
selected at least two (2) types that can be applied; Thoroughly
provided justifications for the selection.

5.
Examine the different types of technologies applied to LensCrafters’
service operations and evaluate how the technologies strengthen the
value chain.

Weight: 15%

Did
not submit or incompletely examined the different types of technologies
applied to LensCrafters’ service operations; Did not submit or
incompletely evaluated how the technologies strengthen the value chain.

Insufficiently
examined the different types of technologies applied to LensCrafters’
service operations; Insufficiently evaluated how the technologies
strengthen the value chain.

Partially
examined the different types of technologies applied to LensCrafters’
service operations; Partially evaluated how the technologies strengthen
the value chain.

Satisfactorily
examined the different types of technologies applied to LensCrafters’
service operations; Satisfactorily evaluated how the technologies
strengthen the value chain.

Thoroughly
examined the different types of technologies applied to LensCrafters’
service operations; Thoroughly evaluated how the technologies strengthen
the value chain.

6. 3 references

Weight: 5%

No references provided

Does not meet the required number of references; all references poor quality choices.

Does not meet the required number of references; some references poor quality choices.

Meets number of required references; all references high quality choices.

Exceeds number of required references; all references high quality choices.

7. Clarity, writing mechanics, and formatting requirements

Weight: 10%

More than 8 errors present

7-8 errors present

5-6 errors present

3-4 errors present

0-2 errors present

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